To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line.

Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech–one of the foremost experts in the field of consulting–this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you:

• Develop a successful marketing plan
  
  
• Understand the marketing ins and outs of a small consulting firm
  
  
• Find new clients
  
  
• Get your clients to refer you to other clients
  
  
• Implement inexpensive and effective marketing tools
  
  
• Develop creative marketing ideas
  
  
• Retain the clients you have today
  
  

Biech urges you to develop a market all the time attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the books Fast Fourteen To Do Today are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference.

Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be–and stay–successful.

A crucial reference for the practicing or aspiring design consultant, Security Design Consulting brings you step by step through the process of becoming a security consultant, describing how to start the business, market services, write proposals, determine fees, and write a report. Specific elements of assessment, design and project management services as well as acquiring product and industry knowledge are all covered in detail. Concentrating on client-focused marketing and sales strategies as well as the crucial elements of preparing, running, and succeeding at the security consulting business, Security Design Consulting gives the reader a working knowledge of all the steps necessary to be a successful security design consultant and a smarter business owner. Security directors, architects and security management consultants will also find this reference invaluable in understanding the security design consultants important and growing role in an overall security program.